Internet is a very dynamic place. Thus, every year, there are always new trends to follow that will define the design decisions made in the entire year.

The trends are especially important to retain repeat visitors and entice new visitors to visit your site. A beautiful, consistent, and up-to-date website design will also create a sense of trustworthiness for your site.

However, you might not need to follow all the current design trends. You need to be selective and ensure that the trends you follow are suitable to your intended demographics.

Ideally, the design trends you follow should allow your designers to be creative, while not sacrificing usability. When designing for a B2B website, for example, website usability is the main factor that drives customers to buy from your company.

This Year’s Web Design Trends

Pooky, one of B2C website that looks simple yet converts more
Pooky, one of B2C website that looks simple yet converts more

So, what are the design trends in 2021 which are applicable for B2B websites? We scoured the best B2B websites to find out. Read on to find out more.

Dark mode

The mass availability of OLED screens with infinite black levels allows for true black, or dark, websites to look beautiful. Not only dark mode websites look beautiful, but it is also environmentally friendly since in OLED screens, the dark pixel is deactivated. Thus, dark mode will allow visitors to save their battery or electricity even by just a bit.

This trend obviously is picked up by designers, who then created beautiful web pages with the dark or black color scheme. As a result, a lot of websites now offer dark mode for their users. Users gain sites that are a lot easier on their eye, and website owners get repeat visitors. A win for everyone, right?


This trend has been a hot topic in design communities ever since the dawn of interactive web pages. Minimalism itself is a design movement that emphasizes simplicity and the removal of extra things that isn’t in focus.

This design movement has its own merits, too, namely reducing visual clutters that make your website more confusing to navigate and improve your site’s speed so that visitors won’t need to wait long to view the information they need.

A mixture of Content Types

Every person has their own way of processing information. Some people prefer reading long text, some others prefer images to text, and some even prefer videos. While it is impossible for you to cater to every visitor’s need, you can cater to wider audiences by preparing different content types on your web page.

For example, you can integrate infographics to an article presenting key financial data, or add an unboxing video to enrich your product page. The mixture of content types will allow most visitors to digest the information they need from your web pages faster, and in turn, will even allow for a higher conversion rate of your website.


Major players on the internet, such as Google, Facebook, and Amazon rely on personalization to make their services stand out from the competition. Google, for example, learns about your browsing history to provide ads that are relevant to your interest, while Amazon leverages your shopping history to give you suggestions on the item you should buy next.

If you can leverage personalization well in your website, visitors will enjoy a seamless experience when they visit your website, and they are more likely to be repeat visitors to your website, maybe even buyers.

Live Chat

Nowadays, there are a lot of websites implementing live chat, either by employing customer support agents or using chatbots. Chats allow companies to know more about prospective buyers’ needs as they inquired, and enhance the visitor experience. Companies using live chat on their website also see a higher conversion rate.

Despite the benefits, there are a lot of companies still not implementing live chat, due to the perception that live chat is a hard feature to integrate into their existing websites. However, there are several providers that will allow you to add a live chat feature to your website in a simple way, either by installing a plugin or inserting a few lines of code in your website.

Augmented Reality

One of the upcoming trends in web design is the integration of augmented reality. The abundance of bandwidth and advancement of hardware now allows augmented reality sites to perform beautifully in a wide range of hardware, from a humble cellphone to Chromebooks and traditional desktops/laptops.

With augmented reality, you can showcase the experience of using a product or visiting a store on your website. If your company sells complex items that should be examined first on-site, augmented reality will help your prospective buyers to see the look and feel of your product even without coming to your store/workshop.

Final Words

Those are the recent trends in the B2B website design that you can easily leverage to your website. Every trend has each own pros and cons – you don’t need to follow every trend, just pick the ones that are suitable for your business and intended demographics.